Crista Freeman & Jess EddyEntrepreneur
Crista Freeman & Jess Eddy
Phin & Phebes Co-founders
Two women, Crista Freeman and Jess Eddy, pioneer Phin & Phebes, which started in their home kitchen three years ago. Crista and Jess started making ice cream as a hobby after not being entirely satisfied with the ice cream options available to them at the store. The first flavor they ever made, “Fluffnut” – comprised of Ritz crackers stuffed with marshmallow and peanut butter and then covered in caramel and chocolate was so good it propelled and inspired them to continue making ice cream. With no real backgrounds in food businesses or culinary environments the duo launched their business in the Winter of 2011. Two and half years later their ice cream is in over 400 stores, (including four major all-natural chains) in thirty states and growing.