Sarah Knight: the Connector

“My gang wants to go to things that are going to help them with real, tangible action items they can take home and put to use right away.”

Connecting and collaborating with like-minded women can be one of the most uplifting experiences, especially as entrepreneurs and side-hustlers looking to turn our passions into our businesses.
But these groups aren’t always easy to find.
No one knows this better than Sarah Knight who, after starting her own graphic design company last year, was looking for a community of female creators she could connect with and feel supported by.
To her surprise, she couldn’t find one- anywhere.
So she decided to make one.
Sarah utilized her online relationships to start magnetizing a tribe of photographers, artists, designers, and creatives of all shapes and sizes. Based out of Rochester, NY, she created a platform where female creatives could promote their work, collaborate with other women and gain exposure through social media.
And the Roc Girl Gang was born.
In the past year, Sarah has grown her social following to over 10,000 people. But while the connections made online were lighting up her inbox and newsfeed, Sarah quickly realized how important face-to-face connection can be, particularly for women.
“I love social media but it can also feel isolating so I’m always interested in bringing people together,” Sarah said.
She decided to create a quarterly event series called Becoming Boss, where she curates and hosts a panel of powerhouse female entrepreneurs to talk about the challenges and experiences of growing a business (her last Becoming Boss event sold out in a few hours!)
When the opportunity to host a Dream, Girl screening came her way, Sarah jumped at the chance to get the girls in the gang out from behind their phones and laptop screenings and into theatre seats for a night meaningful networking.
“My gang wants to go to things that are going to help them with real, tangible action items they can take home and put to use right away,” Sarah said.
She partnered with Tiny Fish Printing (the geniuses behind Dream, Girl’s tote bags, t-shirts and swag), Boxcar Donuts, Point of the Bluff Vineyards, and MacGregor Vineyards. After tireless and intense promotion on Instagram and Facebook, over 200 people came to Sarah’s Dream, Girl event at the Little Theater in Rochester.
Sarah’s attendees sipped wine and munched on donuts while watching the film alongside their fellow girl gang members. After the screening, Sarah moderated a panel of local female entrepreneurs from Rochester to give her audience firsthand advice about what it takes to build a business.
“I think we could’ve just kept asking questions forever,” Sarah said. “There was such a buzz.”
Don’t have a girl gang in your area? Take inspiration from Sarah and start one – we aren’t meant to be on this journey alone so find your tribe and make space to come together. The possibilities are endless.


Check out our photos from Sarah’s screening Rochester, New York!

Interested in hosting your own Dream, Girl screening event?
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